Website Design Guideline #2: Webifying Content to Maintain Interest

ARTICLE SNIPPET - Content Webification is Determined by a Website's Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they're looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site's score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.In this chapter of Website Design for Publishers and Authors, we take a close look at Guideline #2: Webifying Content to Maintain Interest.

• Publishing on the Internet is different from publishing a book, magazine or newspaper.
• The Web is a unique medium that, unlike a printed page, TV show or live situation, puts no constraint on content length in order to be cost-effective.
• Rather, websites have infinite space available for the user to access additional information or to drill down to increasingly more detailed information.
• Content webification is determined by a website's functionality in two areas: Promotion: How easy is it to find the material? Implementation: How easy is it to use the material?
• Users love innovative, interactive, webified websites. They dislike old media simply pasted into static HTML pages.

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