Introduction to Website Design for Publishers and Authors

ARTICLE SNIPPET - Usability and Design are Two Key Factors in Publishing Great Websites. If Your Site is Unusable and Unattractive, it Will be Difficult for Users to Become Loyal Customers and Revisit Again and Again.

Look at your website!

• Is the interface intuitive and uncomplicated?
• Is site navigation simple and quick?
• Do site variations target specific audiences?
• Are online tasks easy to understand?
• Are responses or orders easy to facilitate?

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they're looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

In the not-too-distant past, publishers were content with creating a single corporate website that integrated all of their various business units, products, content, commerce activity, advertising... everything. For many publishers, that's still true today. A single-site strategy, however, results in a kind of uber-site, particularly for multi-title publishers, that is incredibly complicated in terms of content management and too complex and confusing for the average user to navigate easily.

To read this Mequoda Library article, Subcribe to the Mequoda Library or purchase as a single article. Or, Email this to a friend.

Purchase Single Article - $47.00 Subscribe to- $197 per month Includes a months access to over 440 reports, reviews, and case studies. Subscribe to- $497 per year Includes access to over 440 reports, reviews, and case studies for a whole year.