GardeningSecretsandTips.com Landing Page Review

ARTICLE SNIPPET - This is a Mess of a Landing Page. Lots of Missed Opportunities, Plenty of Mistakes…Probably Not a Garden that will Bear a lot of Fruit.

With gardening season upon us, it seemed like a good idea to check out the landing page for Gardening Secrets and Tips. There are few hobbies or avocations that rival gardening when it comes to the need for secret methods and helpful tips. And there are few activities that attract more avid practitioners. So, with that in mind, I took a long, Mequoda Landing Page Scorecard look at www.gardeningsecretsandtips.com.

• The headline exhorts the prospect to "stop feeling jealous" of his or her neighbors and learn how to have a yard that "everyone else compliments and raves about." As a serious benefit, I don't see the ability to stop feeling jealous as a real motivator.
• I'd probably be more interested in buying the book and I'm sure others would as well…if we only know early on what the book can do for us.
• No free newsletter as far as I could determine, and even the little floater that drops in during the ordering process to sell the email course really doesn't make you feel really warm and fuzzy about the book.
• Unless you count the comments of the letter's author, there are no testimonials whatsoever…and they really could use them here effectively.
• There is no sense that one must hurry up and order. There's no emotional pull, no "fear of loss of gain" as one of my old ad agency buddies used to say.
• The landing page screams for an early-in-the-letter Johnson Box round up of the order options. Let the prospects know what's coming. What are we selling? What are they getting for free?

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