The South Beach Diet Newsletter Landing Page Review

ARTICLE SNIPPET - The South Beach Diet Newsletter Could be the Best Thing Ever Printed... but we'd Never Know it from this Landing Page

Are there any subjects more mulled over and carefully considered than our health and appearance? If you can do something to make the population more slender and likely to live longer, you should be able to make a fortune—shouldn't you?

Maybe not... at least if you make all the mistakes and miss all the opportunities that The South Beach Diet Newsletter does on its landing page. This is a sales page that offers pretty pictures instead of compelling reasons to buy and a glorified order form instead of a sales pitch. But to be fair, let's take a moment and see how it stacks up to the Mequoda Landing Page Scorecard.

• This is really a glorified online version of a direct mail order form.
• There's not much storytelling or compelling copy to convince us that the newsletter will benefit us in any way.
• The lack of testimonials makes me think that maybe they're not so good at improving health and restoring youthful figures.
• There is a lot more that could be done with this landing page.
• Most of all, it fails to convince.

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