Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with minimal cost. However, established companies such as Smirnoff and Vodafone have also integrated guerrilla techniques into their marketing mix. The concept of guerrilla marketing has been especially well received by Internet companies, which typically operate on limited marketing budgets, and has given rise to other marketing techniques such as viral marketing and search marketing. Guerrilla marketing is characterized by extreme statements that are intended to grab the audience. For example, "'Guerrilla Marketing for the New Millennium' is quite literally a blueprint for business immortality. You've got to have it!"

You may not agree with or even believe a statement such as the one above. But you will notice and remember such a statement. Note also that the guerrilla marketing concept has given rise to a new category of consulting. Various independent practitioners have hung out their guerrilla marketing shingles. Another measure of acceptance is the fact that many traditional marketing companies have added guerrilla marketing practices.

All this being said, Mr. Levinson continues to expand his guerrilla marketing empire, most recently partnering with Michael McLaughlin to create guerrilla marketing for consultants. GMarketing.com is one of the primary vehicles supporting the expansion of Levinson's guerrilla marketing. This site is your entry into the world of guerrilla marketing, but be forewarned, there is a price to enter!

• The main objective of the site is to collect leads, and in so doing, create customers for the various products and services offered on this site.
• GMarketing.com offers visitors the opportunity to sign up for email subscriptions, newsletter subscriptions and subscriptions for premium content by purchasing membership in the Guerrilla Marketing Association.
• Unfortunately, the GMarketing.com website has overlooked an important and powerful marketing technique. There are no opportunities for visitors to engage in dialog with other visitors.
• GMarketing.com emphasizes simplicity of design and content. There is little on the site, including navigation and content, that isn't presented in a simple, clear and understandable fashion.
• GMarketing.com does a very good job of educating visitors and providing practical applications of guerrilla marketing concepts.