CookingClub.com Landing Page Review

ARTICLE SNIPPET - Cooking Club of America is an Efficient Membership Website that also Serves as a Rapid Conversion Landing Page, as it Immediately Offers a Free Issue of Cooking Pleasures Magazine in Exchange for a Free Trial Membership to Cooking Club of America

Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that showed up in the organic listings.

While this page serves as the home page of this membership website, it also serves as a rapid conversion landing page, as it immediately offers a free issue of Cooking Pleasures magazine in exchange for a free trial membership to Cooking Club of America.

Cooking Club is a strong membership website landing page (with a few limitations), nonetheless one you could model. So let's get to it.

• Cooking Club of America has a strong compelling headline, BUT their headline focuses more on the feature as opposed to the benefit.
• The minute you get to the site, it's apparent they want your email. Want to become a member? Give us the email address! Want a free issue of our magazine and a cool, neat grater? Give us your email address.
• Strategically placed all over, they keep dangling a carrot to you. Sign up for the FREE membership and get lots of cool freebies (Deals & Discounts, Club Credit Card, Recipe Reprints, Phone Discounts).
• Decent use of graphics, but not much use of compelling copy to get the prospect and future club member interested in the benefits of the club.
• When using graphics to sell your product… people want to see the end result of what your product or service will do for them. Give it to them. It's not done at all here.

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