Mequoda Method Habit #6: Implement the Mequoda Marketing Model
**Second Edition**

ARTICLE SNIPPET - Implementing the Mequoda Marketing Model Requires a Willingness to Give Away Valuable Content for Free, Using Free and Paid Media Sources to Drive Traffic and Up-selling your Database Through Various Marketing Channels

The major differentiation between the Internet marketing strategy of the Mequoda Method and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources, a publisher can entice interested individuals to a website—a Mequoda Internet Hub.

• Once on site, the individual must provide an email address in order to receive the free content.
• That contact information becomes part of a huge marketing database, which the publisher can then use to market products of value.
• We describe eight examples of free media sources that can effectively drive traffic to publisher websites.
• We also describe six database marketing channels that publishers can use to bring home the bacon.
• Using content to drive traffic isn't just a theory. For leading-edge publishers, this is happening today.

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