Mequoda Method Habit #3: Building a Website Network

ARTICLE SNIPPET - Why do so many website publishers struggle to generate high conversion rates and high user satisfaction?

While some websites are clear about whether they want you to click, browse, subscribe, or buy, other websites can't seem to decide what they want you to do.

But, why? The answer is not always easy to determine. Internet-related inquiries are often complex, and the industry is too young to have best practices that are commonly understood. When it comes to the game of website publishing, it's obvious some players have a clear strategy while others are still confused. So what is the solution? How can website owners increase conversions and improve the user experience?

In this report, we define one solution to this common problem. We call it a Mequoda Website Network. A Mequoda Website Network is comprised of multiple websites, all serving the same audience, each with its own URL and unique functionality. The goal is to avoid incorporating too many layers of functionality into one, confusing and complex website.

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