WineSpectator.com Website Design Review

ARTICLE SNIPPET - Winespectator.com is a great example of a successful Mequoda Membership Website Publishing Model™. The website, while similar to the print magazine, offers more functionality and added features than their print counterpart. Wine ratings and tasting notes on the website are sortable by score, price and vintage and there is web-exclusive content and commentary. A website user can also create a personal cellar, where they can save the wines reviewed by winespectator.com to a personalized list. A quick glimpse of the "Join our website" page suggests they know exactly how to enhance an online product to give print subscribers proper incentive to "dually subscribe."

Their final score is a very high B. Overall, the site is a great example of a successful Mequoda Membership Website Publishing Model™. They generate revenue primarily from selling memberships to their website. Their lack of outside advertising revenue further plants them in this model. The only additional form of revenue will come from selling their ancillary products; print subscriptions to the magazine, registering users for Wine Spectator School, Wine Spectator Tours, or Wine Spectator Mobile Companion. They may also generate some affiliate revenue from selling subscriptions or memberships to Cigar Aficionado.

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