The Mequoda Method™ A Seven-Habit Website Management System

ARTICLE SNIPPET - Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits. The seven habits that we’ll describe in this report can be used to form a powerful, self-reinforcing website management system we call The Mequoda Method™. As Stephen Covey points out in his bestselling Seven Habits of Highly Effective People, habits are the most powerful thing on earth. If you choose a set of good practices for any business and turn them into habits, the odds of success are greatly enhanced.

With that in mind, we’ve studied thousands of successful and not-so-successful website publishers to arrive at seven best business practices that can be used together to create The Mequoda Method™. The Mequoda Method™, when run as a repeating cycle of management behaviors, creates an audience-driven continuous-improvement website management system. The system can be used to launch a new website property, or to manage, maintain and improve an existing website. Let’s explore our seven habits of highly successful website publishers.

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