Ragan.com Website Design Review

ARTICLE SNIPPET - Few organizations have done more to improve the quality of corporate communications than Chicago’s Ragan Communications.

And, I suspect, few firms have done as much to maintain the morale of corporate communicators than Ragan Communications.

Started in 1970 by Lawrence Ragan, the firm is a leading provider of information and skills-building techniques. It publishes a variety of newsletters, audios, special reports and teleseminars. The firm also conducts face-to-face training throughout the year via seminars and workshops.

The firm’s “doorway to the world” is located at Ragan.com, a business-to-business site intended to sell its subscription newsletters and ongoing series of teleseminars, webinars and in-person conferences and workshops, as well as one-to-one coaching and consulting services.

Overall, the site fails to live up to its potential as an accurate reflection of the firm’s products and services. The site would benefit from technology used to effectively communicate content and personality.

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