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How to Get E-zine Subscribers From Live, In-person Events

February 8, 2005

ARTICLE SNIPPET - While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.

An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.

But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up—it's unethical.

So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.


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