Mequoda Method Habit #4: Organize Content Around the Customer
**Second Edition**

ARTICLE SNIPPET - Customer-Driven Content Management Begins by Understanding the Key Management Concepts Required and Embracing the Mequoda Organigraph, a Dynamic Map Depicting a Company's Functions, Critical Interactions and Relationships

Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage and be engaged in many different ways compared to simply subscribing to a magazine or buying a book. The resulting environment will be much bigger and more sophisticated than in the past. People instinctively want to be heard, to express themselves, to contribute, to belong—basic human needs that are addressed by organizing content around the customer.

The point, of course, is to create many user-centered products; to embrace the Mequoda organigraph as a dynamic map of the company's functions, critical interactions, and relationships; to recognize the system's leading roles and supporting players; and to understand the key media management concepts for building a special-interest niche media empire.

• A special-interest niche media empire is a customer-driven, content-management system in which content can be published and republished, monetized and re-monetized.
• Content is organized in such a way that it becomes easy to manipulate into different formats.
• The Mequoda Organigraph, unlike a static organization chart, shows how information can be managed in a dynamic way.
• A content-driven organization must have content-driven job descriptions.
• Organizing interactive content around the customer, admittedly, is a much more complex operation than the traditional publishing model of the past.

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