How to Start and Run a Successful Co-Registration Marketing Program

ARTICLE SNIPPET - Lead Generation for Publishers Through Co-Registration is a Very Efficient Method for Quickly Building a Very Large Customer File

Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your publication. Co-registration is a process of acquiring permission-based leads or subscribers to an online publication. A co-registration website publisher specializes in capturing the names and email addresses of potential customers and reselling those leads to other online publishers.

By definition, co-registration names are "permission-based" leads. That means the consumer, by typing their name and email address into an online form, has given their permission for a publisher to send them information on a specific topic via email. Co-registration names, once dismissed by some publishers as being of little value, can be surprisingly profitable and produce a strong marketing return on investment.

• Co-registration is the absolute cheapest source of active email subscribers available anywhere for your Mequoda Method website network editorial hub
• Of course, the success of a co-registration lead generation campaign also requires a robust email newsletter program
• Additionally, co-registration names typically will have the highest return on investment. For one Mequoda client, the marketing ROI on co-registration names averaged 900 percent!
• Unlike other direct response programs, a co-reg lead generation program can take months to test. Performance of individual partners will vary widely and must be tracked carefully
• While co-reg leads typically generate the lowest revenue per email newsletter subscriber of any major source, these leads can add significant revenue and profits to an already well-run publishing operation

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