Mequoda Method Habit #3: Build a Mequoda Website Network
**Second Edition**

ARTICLE SNIPPET - A Mequoda Website Network Defines and Determines the Organizational Architecture Required for a 21st Century Media Company to Compete Efficiently and Profitably

Once you understand the relevance and importance of the Mequoda Media Pyramid to publishing success (see Mequoda Method Habit #2: Build a Mequoda Media Pyramid, Second Edition), the next step in building a Mequoda Marketing System is to understand the relevance and importance of building a Mequoda Website Network in order to synchronize your various online business units and make them work to your advantage.

A Mequoda Website Network—the all-important centerpiece of the Mequoda Marketing System—defines and determines the organizational architecture required for a 21st century media company to compete effectively and profitably. Essentially, the Mequoda Website Network represents the product portfolio of the media company. The network comprises a free, content-rich, relationship-building network hub that is surrounded by—and feeds traffic to—one or more marketing satellites, where the users can be monetized. It is critical, therefore, to understand the unique architecture of a Mequoda Network Hub and the individual archetypes of the various kinds of Mequoda Marketing Satellites that, when combined, become a Mequoda Website Network.

• Any information product or event that a media company produces is likely to have a presence on the Internet—we have concluded that the Internet can and should be the focus of a company's overall marketing strategy
• Some publishers are mistakenly content with creating a single corporate website that integrates all of its various business units, resulting in an incredibly complicated "uber-site"
• A Mequoda Website Network comprises multiple websites—each with its own URL, separate purpose, and unique functionality—that all serve the same audience with a variety of informational and retail services
• The key to building a successful Mequoda Website Network lies in first building a Mequoda Network Hub and then understanding the different information architecture standards—Mequoda Website Archetypes—between and among the hub website and the marketing satellites within the network
• Like most things, it's all a matter of perspective; it’s also the nature of the World Wide Web and today’s digital reality

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