Mequoda Method Habit #2: Build a Mequoda Media Pyramid
**Second Edition**

ARTICLE SNIPPET - Building a Mequoda Media Pyramid Promotes Using Outside Media to Acquire New Customers, Using Content to Build a Permission Database and Pulling Customers Up the Media Pyramid to Maximize Profits

Building a Mequoda Media Pyramid is the core of the seven Mequoda Method habits—an exercise through which you dig down and determine exactly how you're going to run your company. In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities can, and should, expand across several different kinds of media that are marketed to targeted, qualified prospects and distributed from a master production operation.

The various media—whether products, subscriptions, events, services or something else—are marketed to increasingly specific audiences at progressively higher price levels that offer considerably more valuable margins to the publisher. That is the essence of the Mequoda Media Pyramid.

• Media products have a natural hierarchy in terms of price, content and trust
• Outside media is a way to acquire new customers
• Use content to build a permission database
• Create many products in many formats
• Pull customers up the media pyramid to maximize profit

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