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Real World Statistics Reveal How Customers are Reading Your Newsletter

Tuesday, September 27

ARTICLE SNIPPET - AWeber Communications Releases Newsletter Statistics for Best Open, Click-Thru and Delivery Rates

When is the best time of the week to send your newsletter? Which day of the week results in the highest average open rate? Sending your Newsletter at what time of day time generated the highest open rate? All good questions, right? If you publish a permission based newsletter using a sequential auto-responder like Aweber.com you may be interested in a few of the most recent statistics taken from thousands of AWeber customer newsletters sent over the past 30 days.

  • These statistics represent some interesting facts about how opt-in newsletter subscribers are absorbing your news.
  • The following facts were presented to author John Alexander by Mr. Tom Kulzer the CEO and Founder of AWeber Communications.
  • There were 12,561 subscribers in an average customer opt-in newsletter list on Aweber
  • Four minutes and 24 seconds is the average amount of time between when a customer queues a newsletter and when AWeber completes delivery
  • 94 percent of newsletter broadcasts are finished sending within five minutes of when they are scheduled


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