Briefings.com Website Design Review

ARTICLE SNIPPET - Integrity and professionalism abound on the Briefings Publishing Group's website, but their "all business” approach may be responsible for letting a lot of potential business remain unsold. It seems Briefings.com’s future may be based on satisfied readers, not website “sell.”

Briefings.com, the website for the Briefings Publishing Group, is more similar to a print document than a contemporary Mequoda-type website. It’s more an order form for people pre-sold on the company’s wares, than it is an introduction to first-time visitors. If you know what you want, the site can competently sell it to you. But, as a publisher’s website in the contemporary, and highly competitive, “communications, marketing, and customer satisfaction” arena, the site's “all business” approach may be responsible for letting a lot of potential business remain unsold.

In researching how well the site reflected the editorial integrity and professionalism to be found in Briefing’s numerous publications, we found that integrity and professionalism were there, but very little by way of introduction to the firm’s numerous other newsletters, audiocassettes, audio teleconferences, and video recordings.

If you want to subscribe to one of the Briefings Publishing Group’s publications or you want to attend one of their audio conferences, the site works well. But, instead of offering a few pages of a sample newsletter--with an option of downloading the full newsletter in exchange for submitting your e-mail address and permission to receive future e-mails—the site makes no attempt to capture the visitor’s e-mail address. The sample newsletters are not actual issues, they’re specially compiled issues, detracting from their credibility and timeliness. It’s a “safe” site, it’s an appropriately “concise” site, but it’s just not a “highly motivated” site.

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