Entrepreneur.com Website Design Review

ARTICLE SNIPPET - Advertising-driven Entrepreneur.com makes the crucial mistake of forgetting that readers must first find the content they seek, or they won’t hang around long enough to maximize the valuable advertising inventory that publishers crave.

Entrepreneur.com, the online arm of Entrepreneur Magazine, is a valuable resource for a wide range of business owners. However, there's no avoiding that it is an advertising-supported site. On arrival at Entrepreneur.com, visitors first encounter a large banner ad that occupies a great deal of the initial screen's real estate. Within ten seconds, of course, the large, rotating banners, are replaced by a homepage with a smaller banner. But in those first, valuable seconds, one's attention is focused on the advertising, not the content.

In this website design review, Roger C. Parker takes a close look at how this site does in terms of effective website design. He determines that while articles are easily read, and contain numerous subheads and visual enhancements, the persistent and continuous presence of advertising banners, and the lack of a "printer-friendly" version of articles, hamper the site's effectiveness. Clearly this is a professional site offering numerous valuable resources, yet it doesn't particularly encourage consistent or frequent visits.

To read this Mequoda Library article, Subcribe to the Mequoda Library or purchase as a single article. Or, Email this to a friend.

Purchase Single Article - $47.00 Subscribe to- $197 per month Includes a months access to over 440 reports, reviews, and case studies. Subscribe to- $497 per year Includes access to over 440 reports, reviews, and case studies for a whole year.