Hideaway Report Landing Page Review

ARTICLE SNIPPET - Andrew Harper's Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. This newsletter, in its print form, has been continuously published since 1979 and has a very credible word-of-mouth reputation among the gentry.

Some could argue that Hideaway Report's landing page probably doesn't need to do a hard sell; most people arriving here may have already made up their mind to subscribe. If so, that's a good thing for Andrew Harper, because this landing page is more laid back than a bikini-clad sunbather on a private Caribbean island. If, on the other hand, the average visitor is not already convinced to subscribe when landing on this page, then they've got work to do to improve that visitor's likelihood of signing up.

In this landing page review, Peter A. Schaible determines that Harper's online landing page efforts only deserve a low C, as they've abandoned most traditional marketing lessons in taking their efforts online. As one of the industry's most successful print publications, many publishers regard Harper's publications as being best practice examples. It's unfortunate that their website does not deliver the same high standards found in their print product.

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