The Whole Dog Journal Landing Page Review

ARTICLE SNIPPET - It’s really quite difficult to find fault with an organization that devotes its time and resources to helping people train and care for their dogs using natural techniques and products. Dogs are our best friends, right? And who isn’t in favor of natural techniques and products under just about any circumstances?

In this sales letter landing page review, John Clausen looks at The Whole Dog Journal landing page and determines their final grade is a B. Their landing page optimization efforts excel in the areas of headline, labeling and language, readability and aesthetics, but they don't do as well in testimonials, story & content and content webification.

This is a nice, friendly sales pitch that will probably generate a nice flow of subscribers… especially if they do a good job of driving dedicated dog enthusiasts to the website. They could have been more technologically advanced… but I don’t think that would have made much difference. They do a really nice job of making the reader feel safe doing business with them. If you're a B2C newsletter publisher with a relatively low price point, there are some lessons to be learned from this landing page review.

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