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RichDadPoorDad.com Website Design Review

June 21, 2005

ARTICLE SNIPPET - Few nonfiction books of recent years have had the success and staying power of Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!. Authored by Robert T. Kiyosaki and Sharon L. Lechter, this has been a staple on numerous best-selling books for over 241 weeks (since April of 2000).

Rich Dad, Poor Dad has also spawned a series of line extension books: Cashflow Quadrant: Rich Dad's Guide to Financial Freedom, Rich Dad's Retire Young, Retire Rich and Rich Dad Poor Dad for Teens: The Secrets About Money That You Don't Learn in School! With a track record like the above, it was almost a foregone conclusion that the book would have an aggressive Web presence, which it does.

We had Roger C. Parker do a website design review of RichDadPoorDad.com to see just how aggressive its presence was. After running it through the 14 website design guidelines, Parker determined that the site is friendlier, more valuable and infinitely more focused on building the brand's opt-in email list. He gave them a B for their overall website design efforts.


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