Mequoda Method Habit #4: Organize Content Around the Customer

ARTICLE SNIPPET - The popular wisdom among publishers is—and always has been—that the customer drives the business. Historically, however, periodical publishers have considered content to be disposable—generated once for use in the magazine or newsletter and paid for by the subscriber or, in the case of a controlled circulation book, the advertiser.

In this fast-paced day and age, when the Internet allows anyone to publish anything, traditional publishers must consider themselves on notice that the meek are virtually positioned to inherit the Earth. And content is the means to that end. Publishers, traditional or otherwise, who use smart Internet strategy to present content that customers need in the most organized, interactive way are the ones—large, small, or independent—who will succeed. So organizing around the customer in today’s market really means organizing content efficiently and effectively.

In this Internet strategy skill builder, Don Nicholas and Jane Zarem lay out Meuqoda Habit #4: Organize Content Around the Customer. This is, admittedly, a much more complex operation than the traditional publishing model of the past. But it is cost-efficient and jumpstarts many new revenue streams.

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