Firehouse.com Website Design Review

ARTICLE SNIPPET - It’s a truism that income opportunities from trade books, i.e. books sold through channels like Barnes & Noble and Amazon.com, are very limited. To earn a fair and reasonable living, even if a book is successful in publishing terms, enterprising authors who desire more have to develop their own back-end revenue-generating opportunities that capitalize on their book’s visibility.

One of the best examples is the route that Dennis Smith took. During the mid-70s, Dennis Smith, a New York City fireman, wrote a very fine “occupational biography” entitled: Report from Engine Co. 82—the firehouse where he was stationed.

Following the popularity of Report from Engine Co. 82, Dennis wrote a few more books, then started a magazine, Firehouse, targeting both emergency service personnel and civilian “fire buffs.” Firehouse Magazine has since morphed into a highly successful, niche-market website, Firehouse.com, that covers all the information bases—and most of the revenue opportunities that community service and timely content creates. In this website design review, Roger C. Parker runs Firehouse.com through the 14 website design guidelines and determines they deserve an A.

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