Writersstore.com: a Professional Outlet of Hard-to-Find Resources

ARTICLE SNIPPET - The Writer's Store is a competent site serving a tightly focused niche market. While they do well in most areas, a few, relatively easily-implemented changes could increase sales by building a stronger emotional bond between the store and its customers.

The Writer’s Store is great as it is, but because of a lack of emotional bonding with customers and visitors, it is vulnerable to price and selection competition from elsewhere. Suggested improvements to protect the Writer’s Store’s franchise include: “E-Mail this Article to a friend” feature, “Personalized working area” for articles and products I want to access, “Printer-friendly” versions of articles and product descriptions, Revising template to eliminate possibility of long-lines, Interactive question-and-answer forum, Stronger contributor’s guidelines emphasizing short paragraphs and frequent subheads, Photographs and profiles of store staff, typical customers, “writer of the month,” etc. and Tip of the day (or week).

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