SuperAffiliateHandbook.com Sales Letter Landing Page Review

ARTICLE SNIPPET - When I first logged on to the sales letter landing page at SuperAffilateHandbook.com, I liked the clean design and the bright colors. However, I can’t say I feel the same about the brief, but very negative, intro copy the author offers at the top of the letter.

Ms. Gardner starts off criticizing the “huckster” who hype their programs for earning huge amounts of money on the Internet... and then she spends a whole letter telling people about her program for earning huge amounts of money on the Internet. The hypocrisy and hyperbole of those shady operators sickens her, she says, and she would like to offer the reader the non-BS scoop on how to make a lot of money on the Internet.

OK, I’m sure she is utterly sincere... but this approach is like a used car dealer saying, “We don’t turn back our speedometers.” Likewise, prospects reading the Handbook sales letter could easily be swayed by that copy into a negative frame of mind about people who offer to show them how to make scads of money ($435,000+, for example) on the Internet. In this sales letter landing page review, John Clausen determines that Ms. Gardner's landing page optimization efforts only merit a C.

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