Mequoda Sales Letter Landing Page Scorecard

ARTICLE SNIPPET - Evaluating any kind of advertising or sales pitch has always been a difficult task, subject to a host of unruly variables and seasoned by one’s own sense of what might work. The advent of advertising on the Internet has only made it more difficult, with hyperlinks and streaming video and all the other electronic gizmos available to an enthusiastic programmer/designer.

What the online community needs is an objective way of looking at landing page sales letters... a scorecard that would help us make sure we’ve covered our bases and not made any truly egregious mistakes. So that is what we are offering with our Mequoda Landing Page Scorecard.

We constructed the Scorecard by asking a panel of online marketing experts what they felt constitutes a well-done landing page. Each of the experts is a recognized industry leader with an impressive portfolio. As you might imagine it was a lively series of conversations. At the end of the exercise, the panel had isolated 12 essential elements for a landing page sales letter to be successful. We are confident that you will find it an invaluable tool with which to improve the conversion rates of your sales letter landing pages.

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