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Computerworld.com Website Design Review

May 17, 2005

ARTICLE SNIPPET - Established print publications, especially trade publications, typically have a hard time letting go of their print roots and embracing all the new functionalities and usability features that are required for a great content website. This is why we use a tool like the Mequoda Website Scorecard, to give us unbiased rules to sleuth out the good and bad of the online design.

In this website design review, Terri Edmonston takes a detailed look at Computerworld.com to determine how well it does letting go of its print roots. She studies the 14 website design guidelines and finds that Computerworld.com, while impressive in most areas, could use a little TLC in areas that are user-focused.

They scored As in Strategic Intent, Labeling and Language, Task Depth, Content Freshness and Aesthetics (only five of the 14 criteria). This demonstrates that there is definitely room for improvement. If it were Terri's to do, she would focus first on improving the user-friendly criteria such as Navigation, Content Density and Load Time, and then look to improvements such as increased Relationship Building and Organization.


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