AutoTrader.com Website Design Review

ARTICLE SNIPPET - No matter how profitable a website can be, using “conventional” revenue sources, like AutoTrader.com’s classified approach (augmented by banners and context-specific ads), new revenue possibilities appear after analyzing the site’s content and comparing it to what the reviewer—as a consumer—wants from the site, and is willing to pay for.

In this website design review, Roger C. Parker looks at AutoTrader.com and sets out to critique the site using the 14 Mequoda website design guidelines. Also, being familiar with Cars.com, he was interested in seeing how AutoTrader compared. In general, after running it through all 14 website design guidelines, Parker found AutoTrader was easier and faster to use (and offered more selection) than Cars.com, although before making a major purchase, he’d probably want to check both to make sure he's checked all opportunities within his marketing area.

Where AutoTrader.com excels is in its “one stop” integration of buying and selling. You can easily see what’s available, what your options are and what your current car is worth. You can explore financing and insurance options and calculate payments. No site is perfect, and Parker finds two ways the site could become far more effective.

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