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BLR.com Website Design Review

April 20, 2005

ARTICLE SNIPPET - Having never visited this site before, and having only heard of them briefly, I think I’m a good candidate to review BLR.com. I'm coming in with a completely clean slate; I don't know what to expect so I'm on the lookout for any and every thing I can find.

Based on their tagline, I can make the presumption that they provide compliance and training tools for business professionals.

The site clearly has a retail component, but it looks like there are also links to four membership websites. BLR Home is very clean and simple, yet I'm not entirely sure what they want me to do here. For the purpose of this review, I will treat it as a retail website.

With a final score of B, BLR.com is a site, or a "network" of sites, that is already far better than average, but could be truly outstanding if only they implemented a few simple changes. Creating an editorial hub alone would be enough to spiral more opportunities for traffic, revenues and happier users.


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