13 Steps to a "Slippery Slope" Online Sales Letter

ARTICLE SNIPPET - Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their websites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular webpage. They list a few paragraphs about the info-product, along with the price and maybe one testimonial, and they expect a slew of sales.

Wrong. You need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be—a "slippery slope" that pulls in the reader because it's so compelling and interesting.

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