Event Preview: 2005 Selling Subscriptions to Internet Content Summit

ARTICLE SNIPPET - Would you like to learn how to sell more subscriptions to your website and increase renewals? Then you should attend MarketingSherpa's 5th annual, 2005 Selling Subscriptions to Internet Content Summit in NYC, May 10-11.

Mequoda Library Editor Don Nicholas attended the event last year, and he said "Anyone who runs a membership or subscription website should be attending this year's summit. Additionally, any publisher who has a large amount of content that is not currently being deployed, who is thinking about a way to monetize that content should also attend the summit."

His point is that there are still so many information publishers who haven't figured out how to take their existing content online and form into a new, interactive product. Attending the summit will bring new revenue stream ideas to traditional information publishers.

"The networking is terrific. Given the size of the summit, the group is very diverse. Most people I talked to last year were editors and publishers who were directly responsible for trying to figure out how to run a profitable website. Seeing how developmental this industry is, it's important to network with others because it's clear that we all have a lot to learn," said Nicholas.

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