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IFly.com Website Design Review

April 12, 2005

ARTICLE SNIPPET - IFly.com is a good example of a Mequoda Editorial Hub. A place to get free information about every airport in the U.S and Canada, IFly.com exemplifies most of what we describe as a successful Editorial Hub: the information is 100 percent free to users, and using a combination of advertising and affiliate commissions, they make money primarily by pushing off to other retailers.

At first glance, it looks like they are generating revenue primarily through Google's AdSense program, as "Ads by Gooooooogle" are taking up a good portion of the homepage real estate.

Once I dive deeper into the site, I realize that they may also be making money through affiliate commissions by referring users to Hotwire.com to book flights.

Let's see how this website is constructed and just how successful they are as an Editorial Hub by running it through the Mequoda Website Scorecard.


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