Monster.com Website Design Review

ARTICLE SNIPPET - Someone once said, “Advertising is the rattling of a stick in a swill bucket.” In other words, a successful advertisement must answer the question that is on the mind of every current and potential customer: What’s in it for me?

To be effective in a website, we have to let our customers know what it is we want them to do and why it will benefit them to do it. That’s the essence of “strategic intent” and I’d have to say that Monster.com does a good job of answering those very important questions.

It’s a small wonder that Monster.com posts multiple millions in revenue from its efforts to unite employers and job hunters. The TV spots are downright seductive... just plain folks talking about their dream jobs and fairly gurgling with sincerity and hope. What could be simpler? Post your resume and wait by the phone.

At first blush, Monster.com appears to be an unemployed person’s best bet... hundreds of thousands of jobs just a few keystrokes away. But let’s take a moment to run it through the merciless Mequoda Website Scorecard™ system and see how Monster.com stacks up. For this test, we’ll be visiting the job seekers’ section only.

I don’t like Monster.com’s tendency to drag me to pages that sell other products and services... especially when I’m trying to get to the section they promised. That said, however, I have to admit that they do a good job of keeping their name in front of the visitor.

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