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BookReporter.com Website Design Review

March 15, 2005

ARTICLE SNIPPET - From some perspectives, it’s a bit intimidating to review BookReporter.com as it is an obvious success, and—as such—has been the subject of a previous Mequoda Library case study.

After all, how many websites earn substantial revenues with just a handful of employees and the bulk of their content created by visitors?

Yet, we can’t allow complacency and obvious success interfere with analyzing BookReporter from the perspective of the 14-point Mequoda Website Scorecard™. There’s always a chance that a fresh look may reveal opportunities for refinement, which could increase the site’s performance and revenues.

After spending time at the site, I felt the BookReporter.com story still hadn’t been completely described to me. As an author, there is a very reasonably-priced sign-up (for the AuthorsYellowPages.com), but the sign-up doesn’t tell me to how many readers my listing could possibly be exposed to. As a reader, I got the impression that the site’s emphasis is on fiction more than nonfiction, and the site was geared for a different type of reader.

Overall, this is a classic example of a successful website that could only be more profitable if they implemented a few simple changes.


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