From some perspectives, its a bit intimidating to review BookReporter.com as it is an obvious success, andas suchhas been the subject of a previous Mequoda Library case study.After all, how many websites earn substantial revenues with just a handful of employees and the bulk of their content created by visitors?
Yet, we cant allow complacency and obvious success interfere with analyzing BookReporter from the perspective of the 14-point Mequoda Website Scorecard. Theres always a chance that a fresh look may reveal opportunities for refinement, which could increase the sites performance and revenues.
After spending time at the site, I felt the BookReporter.com story still hadnt been completely described to me. As an author, there is a very reasonably-priced sign-up (for the AuthorsYellowPages.com), but the sign-up doesnt tell me to how many readers my listing could possibly be exposed to. As a reader, I got the impression that the sites emphasis is on fiction more than nonfiction, and the site was geared for a different type of reader.
Overall, this is a classic example of a successful website that could only be more profitable if they implemented a few simple changes.