Pricing Psychology Report

ARTICLE SNIPPET - According to this report, people decide whether or not to buy something for psychological reasons. Are they getting a good deal? Are they getting anything for FREE if they buy? The author proves her theory by showing how minor changes in pricing can increase orders by 10 to 20 percent.

In the final chapter, Jensen explains two free online testing solutions you can use to test prices yourself. She details the benefits of the programs, Google AdWords and SIMA, the Scientific Internet Marketing Assistant, both of which are very helpful when testing pricing options.

I recommend this report to anyone selling information products online or in print. Jensen makes it clear that even the smallest change in price can result in significant sales increases. She proves it by her own success.

Two months after publishing this book, Jensen received a lot of feedback from other marketers wanting to share what they knew about buyer psychology and pricing. She updated the book and devoted an entire chapter to what other marketing gurus had to say. Learn from experts such as Anne Holland, Jim Edwards, Michael Nicholas and Harmony Major.

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