OPA's 2003 Paid Content Spending Report

ARTICLE SNIPPET - This study, conducted in partnership with comScore Networks, found that consumer spending for online content in the U.S grew to nearly $1.6 billion in 2003, an increase of 18.8 percent over 2002. The 19-page report, consisting of mostly graphs and charts, details seasonality and category trends.

Good news for online publishers: consumers are paying for online content at a healthy, increasing rate, according to the Online Publishers Association’s (OPA) 2003 Paid Online Content U.S Market Spending Report.  The study, conducted in partnership with comScore Networks, found that consumer spending for online content in the U.S grew to nearly $1.6 billion in 2003, an increase of 18.8 percent over 2002.

Paid content spending by quarter in 2003 mirrored the same trend in 2002, peaking in Q3 and dipping in Q4.

The 19-page report, consisting of mostly graphs and charts, details seasonality and category trends.  It also analyzes paid content pricing models and provides readers with the top 25 web destinations ranked by 2003 consumer content revenue.

The findings in this report are based on actual observed purchases of content.  ComScore calculated the results of the study by passively and electronically monitoring the actual purchase and usage transactions that took place during the analysis period. They work with a representative panel of more than 1 million U.S. online consumers.

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