Just because you build a website, will people come? In the author's opinion, too many website owners don't practice effective promotion and their website gets lost amongst the millions it competes with on a daily basis. If this describes your website, buy this book to learn 101 ways of building traffic.Too many website owners operate on the if-you-build-it-they-will-come model; unfortunately, those anticipated visitors never arrive. Until a website is promoted properly, it remains lost amongst the millions of others it competes with on a daily basis. The goal is to get your website noticed, listed, awarded and visited by qualified consumers.
This book is intended for the beginner looking to promote their site from the ground up, or for those with an existing site looking to increase web traffic. Through Wong's 101 ways, readers are taught to increase web traffic quickly and easily, save time and money associated with web promotion, reach out to a larger, more targeted audience and get others to buy the ideas, products and services sold on their website. Web promotion can be an exhausting and challenging feat, but it is one of the only ways to distinguish you from your competitors.