The Online Copywriter's Handbook

ARTICLE SNIPPET - The Online Copywriter's Handbook, Robert W. Bly, veteran copywriter and author of over 50 books, teaches you how to write Internet copy that SELLS. In his opinion, seminars, books and articles on Web marketing tend to focus solely on technology or graphics. However, on the Internet, as in print, the words communicate the offer and persuade people to buy. Bly shows how to apply the same time-tested principles of persuasion used in print to write effective copy for websites, home pages, Internet direct mail, banner ads, landing pages, e-zines and web-based documents.

The last five chapters of the book may prove to be the most useful. Bly gives away the secrets to advertising your site—for free or very little cost. He shows you how to create and execute an effective Internet direct mail campaign, (also referred to as email marketing), and explains how to write and place effective banner and e-zine (or newsletter) ads. Bly also teaches the building, promoting and designing of an e-zine, complete with article ideas and writing tips. Finally, he wraps up the book by exploring the world of web promotions and explains all available resources to promote your site for little, to no cost.

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