Internet Marketing for Dummies

ARTICLE SNIPPET - As the title suggests, this book is geared toward a beginner with little or no knowledge of Internet marketing. If you fall in this category, then the book is worth buying. The authors have designed the book to be a great reference tool, something you can keep within arm’s reach.

Internet marketing can be broadly defined as the strategies and techniques applied on the Internet to support an organization's overall online marketing objectives. This typically begins with identifying and assessing a target market, choosing a powerful domain name, planning a site, creating a site, attracting qualified users to your site and finally using all available resources to advertise and promote your site. Internet Marketing for Dummies takes you through each step of the way, showing you exactly how to market your products and services effectively on the Internet.

In the back of the book, there is a "yellow page" Internet directory, which lists everything form advertising resources to search engine directories. This is a great reference tool you can refer to over and over again. Although this book is probably most useful to a novice, it's organized in a way that can be a quick reference guide that beginners and seasoned professionals alike can keep on their shelf.

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