Overture's Free Keyword Selector Tool

ARTICLE SNIPPET - All website publishers know SEO is important, but not all have the budget to afford an SEO firm. A great way to start an in-house SEO campaign is by using Overture's Free Keyword Selector Tool.

I am often surprised to learn how little Internet marketers actually know about the helpful marketing tools that exist online. I am further surprised to learn that once they do know the tool exists, they aren't sure how to use it, or are misled about the results of the tool. In this mini-tutorial, I will explain Overture's Keyword Selector Tool. I will first show you how to get there and how the tool works. I will then explain the following three tips to help you get the most out of your tool.

Although this tool only shows you information on searches conducted in Overture and their affiliates and only for a specific period of time, it gives you a great idea of which keywords will be popular and which ones won't be in other search engines. We used this tool during our launch phase, to decide if and how often people were searching for terms that we thought were specific to our content. But naturally, content changes and ideas change, so it's important to keep up with search habits of your potential customers and Overture's tool provides a great FREE way of doing that.

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