Public Relations Tips from The PRSA Annual Conference

ARTICLE SNIPPET - I had the pleasure of attending the 2004 Public Relations Society of America (PRSA) International Conference: "Architects of Change, Advocates of Understanding: Advancing the Public Relations Profession," held at the Hilton in New York City.

The conference was spectacular - informative, entertaining and very well-managed. They had an incredible line-up of speakers, including Donald Trump, Larry King and Ken Auletta from The New Yorker magazine. They hosted a Welcome Gala at the Lincoln Center and had an impressive Legends Luncheon led by Master of Ceremonies Al Roker.

Internet public relations is often underdeveloped or ignored by many website publishers. At last year's PRSA conference, they dedicated an entire session to Internet marketing and how public relations play an important role on the Internet.

That being said, I would highly recommend sending your public relations staff to next year's PRSA conference, being held in Miami. If the 2005 conference committee is able to match the job that this year's committee has done, it is sure to be a big hit. The number of professional workshops and case studies offered are endless, and the networking capacity is incomparable. I give the PRSA conference and its staff five stars.

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