Revenue magazine is the first of its kinddevoted entirely to affiliate marketing. The magazine exists to promote good business practices and strong ethical guidelines aimed at helping affiliate marketing grow. The masterminds behind the magazine recognized a need to create a medium for promoting and supporting this new industry.Launched in January 2004, Revenue magazine is the first of its kind - devoted entirely to affiliate marketing. The magazine exists to promote good business practices and strong ethical guidelines aimed at helping affiliate marketing grow. The masterminds behind the creation of the magazine recognized that there was a large and growing force of online affiliate marketers out there who could use a magazine of their own to promote best practices within their industry. According to Editor-in-Chief of Revenue Tom Murphy, "The magazine has been very well received by affiliates and merchants - and by small business people who were unaware of the potential of affiliate marketing before seeing the magazine." He goes on to mention that because this is a field that changes rapidly, Revenue has expanded coverage to include the slightly broader field of online performance marketing in their fourth issue. This is to ensure that they're covering all bases of interest to their readers.
Revenue, subtitled The Internet Affiliate Marketing Standard, is published quarterly by Montgomery Media, Inc., a division of Montgomery Research, Inc. Revenue has a print circulation of 125,000 copies, which is distributed to members of industry organizations and key contacts, delivered to subscribers, delivered to key opinion influencers such as retail executives and newsstand distribution.