14 Website Design Guidelines, the Mequoda Website Scorecard™

ARTICLE SNIPPET - First impressions have never been more important than on the Web. The increase in broadband availability and the increase in user expectation have resulted in a fantastic explosion of technology and complexity. The age of the Internet has also created many websites that are like older homes that have been remodeled again and again with no master plan for making the rooms work together. Our research indicates that many of these complex websites will function much better when untangled to create a network of websites, each with streamlined functionality that the user can learn to use effectively.

This means there are many pitfalls waiting to ensnare the overworked, over-extended website publishing team. Brand integrity, clear messages, easy-to-use order flows and intuitive navigation fall victim to the race to keep up with "technology." It may give you some relief to know that best practices in website design and execution are often a simple case of common sense—that, and an understanding of your audience's expectations and perspectives.

To create the 14 Website Design Guidelines, we’ve reviewed hundreds of websites and interviewed dozens of website publishers. We’ve conducted a series of expert usability reviews and actual user tests to determine what we believe to be the top 14 best practices for successful website publishing.

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